Using Pay Per click (PPC) can be a great way to see what keywords are attracting people to your site, you can set up a campaign, an this does not need to cost a lot, that is triggered by a number of keyword, using the stats that are shown in your Google PPC account you can tell

• How many times th Keyword was searched for.
• How many times your ad was clicked on.
• How many of those clicks resulted in a sale or enquiery.

Now that you have this information you can see what keywords are bringing in the best returns on your investment.

Instead of continuing with the pay per click you could concentrate instead on the organic listings for these keywords.

If you have a company or represent a company that is involved in the gaming or gambling business in the UK Google will now allow you to use their Pay Per Click (PPC) advertising system.

The company must be registered with the gaming commission and be able to provide a valid operating license number

To apply to advertise online gambling with Google AdWords, you will need to:

Google has sent the following guidelines

• Create a new Google AdWords account solely for your gambling campaigns (this applies to both new and existing advertisers).
• Fill in the application form and legal declaration. Please be sure to submit your new AdWords Customer ID, located at the top of any of your account pages.

To ensure the quick progress of your application, fill in all of the requested information. We will review your request as quickly as possible and let you know whether we were able to approve your application or not.

This is following a review of the legal and cultural attitudes to gambling in the UK say Google, we wait to see what effect it will have on the PPC industry as a whole.

When you decide to carry out a web redesign you must consider a number of things to ensure the smooth transition and the Search Engine Optimisation (SEO) ramifications of the web design.

Web design Salisbury are experts in this sort of work and some of their recommendations include

• Keep the same page names
• Ensure the title tags for the pages are relevant
• Use the keywords appropriately
• Design with the user in mind
• Ensure the content is accurate  

Look at your logs and see what the most popular parts of your excisting site was and then ensure these are easy to find from your home page of your new site.

Web design Salisbury have been creating websites for over 15 years and involved in promoting them for almost as long, with specialists in web design and SEO they have been seen as the go to guys in Wiltshire for over a decade.