Every site is different and each keyword that you promote the site for will require a different amount of time and effort.

Non-competitive terms take less time to rank well than the more competitive terms. We would always recommend the use of a combination of both when promoting a site in the organic search engines.

In this way you get a quicker boost in visitor numbers from the less competitive terms and the more competitive terms follow on. This also gives you a base of credibility in the search engines as they will regard your site as more rounded and therefore a more likely source of reliable and helpful information for your visitors.

Getting more visitors to your site can be achieved using good SEO and PPC.

Both of these techniques also have the advantage of delivering targeted relevant visitors to your site. These are visitors who have indicated they are interested in the products and services you offer.

You also need to consider why someone would want to visit your site. Do you offer unique content that answers the questions people have or helps them with a problem?

If you combine the elements of SEO with unique and useful content then more visitors will visit your site and return regularly.

What you sell on-line depends on your area of expertise and the suppliers you have. If you are an established expert, your involvement with selling related items on-line will be given an instant boost by your credibility.

You need to make sure you can guarantee a reliable supply of the products you are selling. Your reputation on-line depends on your being able to fulfil your orders efficiently. How are you going to get the goods to your customers? If they are bulky or too heavy the postage could make the transaction too expensive.