Getting visitors to a site is not too difficult. Where the challenge lies is getting the right sort of visitor to a site – one that is interested in what is being promoted and is likely to want to buy from that site.

As with a lot of things in the world of on-line marketing, the way to ensure success is with forward planning and good research. Using a combination of techniques such as keyword research and Search Engine Optimisation will help you attract visitors that buy.

Doing keyword research can be time consuming and boring, but it is one of the best ways to build a strong foundation for your on-line marketing efforts. From a good understanding of how people find your competitors, you will be able to plan your Search Engine Optimisation strategy. Knowing which keywords attract visitors and establishing what ‘buying phrases’ work will give you an effective list of phrases to promote in the search engines.

Using search engine optimisation will ensure that visitors to your site will land on the most appropriate page for their search. For example, someone looking for web design Salisbury should land on a page that gives information and help on designing and building web pages, and the company involved should be one located in the Salisbury or Wiltshire area. This way, when a visitor reaches a page and finds that it is what they are looking for, they are in a receptive mood and will be more inclined to buy (rather than leave immediately as they would if the page had been about cars and therefore irrelevant to them). Ensuring the pages meet the expectations of the searcher will help you gain more sales.

To learn more about attracting visitors that buy, call Sean on 0800 1357293 or fill out the form on the right hand side of this page.

Stamping out your competition may sound a little aggressive but when it comes to search engine optimisation that is what you are trying to do.

For every place in the search engines you take up that is one less your competition can occupy, and in the on-line world your competition is anyone who is targeting the key phrases that you now your customers are using to find your site.

It is estimated that 95% of people using a search engine will not go beyond the first page of results.

So if your site is not in the top 10 results for the various key phrases that your customers are searching for then you are not going to be selling your goods and services to theses people.

However if you are able to dominate the top positions in the search engines for the phrases that your customers are looking for then you stand to gain new customers who may never have found you any other way.

Now when you look at it like that is stamping out your competition really that aggressive or just what you need to do to ensure that your business not only survives but thrives in the on-line world.

To learn how to dominate the search engines and get more customers from your website call Sean on 0800 1357293 or fill out the form on the right hand side of this page.

To sell more on-line there are two things you should consider

• Increasing the number of visitors to your site
• Convert more visitors into sales

You can achieve both of these using good Search Engine Optimisation (SEO) and Human Computer Interaction (HCI) techniques, the SEO will drive people to your site and the HCI will guide them to the parts of the site that you want them on.

Using search engine optimisation you can get your site found for popular keywords in the most popular search engines, if you have ever dreamed of being number 1 in Google for the terms that your customers are searching for then it is search engine optimisation that makes your dreams a reality.

• If you would like to know more about SEO call Sean on 0800 1357293 or fill out the form on the right hand side of this page.

The HCI is basically the way people will act when they reach your site, do you need them on a particular page so you can tell them how great your new product is? Then you need to make it clear on any page they visit how they find your product page.

This can be done in many subtle and not so subtle ways.

• If you would like to know more about HCI call Sean on 0800 1357293 or fill out the form on the right hand side of this page. (See what I did there, guiding you to the place where I want you, so you can make contact with me and I can help you, not a very subtle use of HCI but I also got you to this page so I am doing something right.)