Ranking high in the search engines has some obvious benefits including, the higher you are in the search engines the higher number of visitors to your site.

So how do you rank higher in the search engines?

The short answer is Search Engine Optimisation (SEO) – this is the art of helping the search engines find and rank a site for the terms that are most relevant to the content of that site.

What do the search engines look for?

There are over 100 combinations of things a search engine looks at when trying to decide how to rank a site for a given set of key words.

The things looked at include

• The title of the page
• The description
• The keywords
• The image text
• The age of the site
• The history of the site
• The links to the site
• The text on the site
• The keyword density
• Key words in the URL
• The number of links to the site
• How the links are formatted
• Who links to the site

All of these and many more have points associated with them, there are also negative points for doing things that are considered against the search engines rules, and the aim is to get as many points for each keyword that you wish to rank for as you can, with out going over the top and getting penalised.

If it all sounds a little complicated do not panic as there are professional Search Engine Optimisation companies out there who will help you achieve the positions you need so you can be found for the key phrases that sell.

A good optimisation company will not only get you on the first page of the search engines but will employ tactics that will allow you to keep the high positions.

For more information on how Be Found or Die can help you achieve the search engine rankings call 0800 1357293 or fill out the contact form on the right hand side of this page.

A website needs to follow a few simple rules of human computer interaction design (HCID) for effective on-line marketing:

Easy navigation – the visitor must quickly be able to see what to do, how to find your products, how to get to the check-out and how to pay.

Clear images – a picture is worth a thousand words but only if it is of good quality and relevant.

Good use of colour – bright garish colours can put people off.  Your website is a reflection of your company image.

Keep it simple – every element of the page should help your visitor make a purchase not distract them.

For help with designing a new website or upgrading your existing site you should consult, web design Salisbury they offer profesional web design and Search Engine Optimisation and are based in the UK.

Effective SEO helps you generate more business because it increases the number of visitors you receive from the search engine’s organic results, often referred to as the free results.

This increase in relevant focused traffic often results in a much higher conversion rate because the visitors will have found your site by using terms that relate directly to the products and services you offer.  In this way you know that they are already interested in what you are offering when they visit.

During testing we have found that websites using SEO get on average 14 times more visitors than those which do not.