Wordtracker is an online tool that can be used to grow the seed words into a keyword list, it is a powerful tool and can give us a lot of information including suggesting words related to our own, looking for keywords on a competitors site, showing us how many times a keyword is used in the past month.

Using all this information we can build a comprehensive list of keywords that are targeted to our market.

Full details of how to log into and use wordtracker can be found in the technical manual.

Social networking and social book marking sites allow people with similar interests to get together in groups and discuss the subjects and products they are interested in.

This can be of use if you are marketing your products and services on-line as you can also join these groups.

You can find out what people are talking about and what they are looking for when it comes to your products. This will help you with your keyword research and with producing tools or information to attract new visitors to your site.

When using these sites, you must be careful not to appear ‘spammy’ and just out to promote your site.

You should offer help and advice to members of the group and become recognised as the expert in your field. This will result in not only more visitors but also visitors who trust you and are ready to buy from you.

Using 0845 numbers on your website and only on your website allows you to track how many people are calling you as a result of having seen your website.

The calls can only come from your website as that is the only place you have advertised it.

The 0845 numbers allow you to receive calls to any location in the country as they are non geographic numbers that are able to give you a wide range of statistics on the calls you receive including the number called from (so long as they have not chosen to hide it), duration of the call, was the call answered, the time and date of the call.

Using this information you can target your on-line marketing to get the best responses, you can ascertain where in the country people are calling from, see if you need more people answering the phones, check when peak times are and much more.

I can highly recommend Windsor telecom if you are interested in using 0845 numbers as they have the best reporting software I have seen.