Social networking sites such as Facebook and MySpace provide a forum where people with similar interests can get together.

Social networking and book marking sites are among the most popular sites on the Internet and they allow users to share information on the products and websites they like in an informal manner.

These groups can be arranged geographically and may only have the one subject in common. A member of the social networking site can join as many groups as they like, so someone in Dorset with an interest in dogs can join groups related to Dorset, beaches in Dorset, Bournemouth night life, dog grooming and anything else that might be connected.

If you have a website that offers information as well as products and if you have the time to post new information regularly, then you should have a blog.

A blog can be a useful addition to your existing site and as an expert you can give helpful information about new products, write product reviews and give tips on how to get the most from new purchases.

Blogs can be a good way of interacting with your visitors and discovering what they need from your site. However, it is very important that the information is up-to-date and relevant.

A website is made up of web pages, each of these pages can and should rank in the search engine results (SERPS) in their own right, and the way we make this happen is to focus each page on a keyword.

With some of the pages it will be clear witch of the keywords to use, for example if you are on the page that talks about how to value a companies share price the keywords should related to that, like “share price analysis tips”, however if the page is the contact us page it might be more useful to optimise it for something like, “contact us for share dealing advice”

Each page needs to have a unique keyword attached to it within the overall topic of the site.

Remember

Always think what will the customer be looking for?
What are the goals for the site?
Never assume the keyword research done by someone else is correct.
Treat each page as though it were a separate site.