The three golden rules of internet marketing are

Are the keywords you are trying to rank for being searched for by customers?

Are people the people doing these searches people who are going to buy?

Can you compete in this market?

So the first question to ask is are the keywords you are hoping to rank for attracting the right number of visitors.

Visitors are different from searches as it has been estimated that 50% of the searches made by people do not result in a click to a website, think about how you search for a company, you might use a broad term such as search engine optimisation, when you get back 25 million results you may think that is too many to sort through and decide that you wish to discuss your SEO and on-line marketing with someone in your area so you add the word Salisbury to the search to research for the term search engine optimisation Salisbury, this brings up a smaller more focused list.

So if you are using a keyword tool and looking at the number of searches you should half that number and consider that if you hold the top position in Google for that term you should expect to get just 40% of the total number of searches.

Once you know this you can use this figure to predict your visitor numbers to your site, using the other two golden rules of Internet marketing along side this one will increase your chances of success dramatically.

What are customer reviews? – Reviews and ratings of products or services by customers, so that other people interested in that product or service can use the information as part of their buying decision. You can see examples of this on Ebay or Amazon where the sellers get reviewed.

Using Customer Reviews to promote your business – Customer reviews allow people to leave comments about the quality of a product or service, this can build confidence in the customer and can lead to more sales. Positive comments are likely to persuade potential customers to buy and may also provide further information about a product that wasn’t previously included on the page.

Be careful – It can swing the other way. If you’re products or services are poor then you may be caught out by this. Competitors or disgruntled former employees may post bad comments to damage the business, so you need to have a system where you can regularly check the comments and feedback left, any that are unfair or rude will need to be removed, although if the comment is fair but not a good review you may like to leave it on as a site with just positive reviews may look like they have faked the feedback.

It has been said many times that there are 3 fundamental rules to Internet marketing you ignore these at your peril if you get just one of these wrong then you are almost sure to fail, and if you do not fail you will have put in much more effort than you ever needed to.

In Internet marketing as in most things in life time and effort expended are costly, the old saying time is money has never been truer.

The three golden rules of Internet marketing are

I am sorry if you were expecting something more complicated or earth shattering but as with most things in marketing it is the simple things done well that make the big differences.

There is a lot more information on this site on internet marketing and SEO.

If you have a website and you need help with the internet marketing complete the form on the right hand side for a free SEO report and for one of our team to discuss how we can ge more customers to your site.