Search engine optimisation Salisbury company Cravenplan computers have secured a contract with the forward thinking shoe company mastershoe-sportshoe.co.uk to promote the shoe and trainer company in the search engines.

The two companies first met at a seminar held by Cravenplan for companies interested in on-line marketing and search engine optimisation theory, mainly related to how SEO can help business trade more efficiently on the internet.

mastershoe-sportshoe.co.uk are a well established company who have shops in several towns as well as the on-line shop where they sell there brand name shoes and trainers including well known makes such as Dr Martens shoes and more unusual brands like El Naturalista shoes or the skate and board market lead DC skate shoes Cheltenham or the new health related fitflops sandals the range of brands and styles available is wide and varied and anyone looking at shoes or trainers is advised to check the site for more details.

In the eyes of the search engines httm://www.mysite.com is not the same as http://mysite.com even though for most people it will be the same site, the same information tends to be displayed.

However as the search engines see these as different pages with the same information on you run the risk of getting flagged for duplicate content, also if some one links to your site and uses the http://mysite.com verson of the link rather than the http://www.mysite.com then the search engines may confuse where to credit with the link.

With sites that have hundreds or thousand of pages this can become a nightmare to organise and keep control of, however there is now a new element that the search engines have agreed to respect that should help solve this problem it is the canonical element.

John (Super) Birch

Chris Stanbury and John Birch from Cravenplan Computers were hailed as heroes today when they stepped into the breach at the last minute to give a presentation on Search Engine Optimisation and on-line marketing.

Cravenplan were invited to the event held by business link as attendees, unfortunately the guest speaker was unable to make the event and just fifteen minutes before he talk as due to start, the organisers of the Open advice and support day at The Olive bowl Gillingham asked if Chris, who is well known for the popular Search Engine Optimisation seminars he presents, would step into the breach and give the presentation.

The audience were treated to an hour of well researched and up to date information about SEO and on-line marketing and questions were then invited from the floor, and following the lively Q & A both Chris and John were available for one to one advice sessions that proved extremely popular.