How to save money on Pay Per Click

You should be using the search query report that Google offers in its Pay Per Click reports, the search query report will help you identify two important pieces of information that will help you pay less for your clicks, increase conversions and stop you wasting your Pay Per Click budget.

The first thing you should look for are the terms that people have used to convert on your site, this can be completing a form or buying a product. Once you know what phrases people are using to buy your products you can change your keywords and advertisements to match.

The second is what phrases people clicked on but did not convert from, often you will find that people use words that trigger your ads but are inappropriate to your site, as an example we have a client who sells metal storage containers, people often search for the phrase plastic storage container this is obviously not going to be of use to our client as he does not offer this service. So what we did was use plastic as one of the negative keywords in his pay per click campaign, this stops his ads being shown when the word plastic is used in a search query.

Using negative keywords can reduce the clicks on your ads from people who are searching for products you do not offer and it can save you a lot of money on waisted clicks.

If you need help with your Pay Per Click marketing or any other aspect of on-line marketing complete the form on the right or give us a ring on 01747 858002 so we can discuss this in more detail.

SEO Job in Wiltshire and Dorset

Cravenplan computers the Salisbury web design company are looking for a talented and experienced individual to join their existing SEO team.

If you are interested in joining the team and have an excellent knowledge of search engine marketing or search engine optimisation contact Sean on 01747 858002 or sean@cravenplan.co.uk.

The following are considered essential for the successful candidate

Skills that would be an advantage

The salary is excellent for the right candidate, so if you think you fit the bill and are interested in working on the Wiltshire / Dorset Border, just outside of Salisbury send your CV along with a covering letter and salary expectaations in a PDF format to sean@cravenplan.co.uk

The salary is excellent for the right candidate, so if you think you fit the bill and are interested in working on the Wiltshire / Dorset Border, just outside of Salisbury send your CV along with a covering letter and salary expectaations in a PDF format to sean@cravenplan.co.uk

We kindly request that no agencies, or companies that do the same or a similar job to agencies contact us about this as I will not be polite and I will think you are very rude for not taking into account my asking you nicely not to contact me please.

Thank you

Sean

Welcome back, yesterday we looked at why Google does not hate your website it is just that they do not understand what the site is about as you have not provided them with enough information or peer approval in the form of quality links.

The increase in quality links combined with targeting the correct keywords and what you will learn today will; give you a firm footing on the clime up the search engine rankings.

So our next topic is

Use of keywords on the site

When you have your keywords for your site you have to use them so the search engines know what your pages are about.

You should try and use just 1 or 2 phrases for each page on your website, make the keywords relevant to the information on that page.

The keywords or phrases should be used in the title of the page, the description and the meta keywords tags, you should use appropriate alt text on any images, try to describe the picture in the alt text, the internal links should also contain the keywords so the search engines can see what each page is about.

You should have text on the page for the search engines to go through, it is also good for your visitors as you need to describe what the products or services are that your website is discussing, 300 + words is normally good but in that text you need to use your keywords, not too often as it will sound false and your visitors will not understand what you are trying to say.

Flash based site design

Flash can look great on a site and many people use this however the search engines can have problems searching through these sites as they are made of images and there is no text for the spiders to pick up on, avoid using too much flash and ensure you have text for your visitors that is not part of an image.

There are many other issues that cause the search engines to not rank a site but generally if you follow the simple guidelines here you should find the love returning from the search engines.