Getting to many links all at the same time can harm rather than help you in the search engines, not only does it not look natural to Google to have a ton of new links suddenly appear to a site that the month before was not getting any links or whose link acquisition has been steady for a period.

There can be legitimate reasons for a sudden increase in links such as the launch of a new site or new product or something that has been picked up by the news media or bloggers sphere that has been discussed a lot and commented on.

This needs to be taken advantage of and the link spike needs to be continued so that the level of links coming into the site remains high but the spike flattens off.

If this is done properly with links pointing deep into the site the number of pages that Google will list in the index for your site will increase and not drop as pages fall out of the Google listings.

The more pages you have in the listings the more chances you have of ranking well for a variety of key words related to your business and there for the more chances you have of  attracting visitors to your site.

You may all ready know that in search engine optimisation and on-line marketing one of the most important things is to to have links pointing back to your site.

These are seen as votes by the search engines and one website should only link to another if the information on that website is going to be of interest or value to the visitor.

As a website owner you want to promote your website and get it found in the search engines so you need to make other website owners aware that you have great content on your site that their visitors will find useful.

So you now have the whole internet to choose from to get links from, the problem is that there are so many websites and you just do not have time to contact them all and tell them about your site, so reducing the number of sites you need to talk to is vital.

The first thing to do is look at relevancy, you can dismiss large numbers of sites as not relevant to the topic you are discussing, the next is quality, would you recommend this site to a friend of yours? If not do not get a link from them.

The links that are going to be of most value when you are working on your search engine optimisation strategy plan are the ones you find relevant and from sites that you would recommend to others.

When it comes to marketing there are very few new ideas and this is the same in internet marketing and website promotion as with any other form of business promotion.

So when you see another website above yours in the rankings what can you do about it?

The first thing is to prepare a Search Engine Optimisation strategy plan and one of the best places to start this is to identify your competitors and see how they are outranking you at the moment, you need to analyse the structure of there site, what keywords have they targeted, how have they used the keywords on the page what links to they have coming back to them and which of these links is producing the most benefit for them.

You then need to prioritise the work that needs doing so you can get the most benefit from it in the shortest time.

The keyword research is the key to this and once you have this solid base you can more forward from there to take advantage of the other things you have learned about your competitors site.