It has been said many times that there are 3 fundamental rules to Internet marketing you ignore these at your peril if you get just one of these wrong then you are almost sure to fail, and if you do not fail you will have put in much more effort than you ever needed to.

In Internet marketing as in most things in life time and effort expended are costly, the old saying time is money has never been truer.

The three golden rules of Internet marketing are

I am sorry if you were expecting something more complicated or earth shattering but as with most things in marketing it is the simple things done well that make the big differences.

There is a lot more information on this site on internet marketing and SEO.

If you have a website and you need help with the internet marketing complete the form on the right hand side for a free SEO report and for one of our team to discuss how we can ge more customers to your site.

Can you sell your home with out using an estate agent?

Yes it is possible and one of the first problems to overcome is how do people find out that your house is for sale if you do not use an estate agent to advertise it, well luckily the little house company has the answer.

The Little House Company is an online direct advertising service for private property sellers (selling homes without an estate agent).

Reaching the largest online audience of buyers in the UK in the most cost effective way, homeowners can sell their homes direct and save £ 000′s in agents commission.

The Little House Company’s customers get, in a single fixed price package, advertising on a huge network of over 500 sites and services including two of the UK’s leading property portals: FISH4 and Homes & Property – part of the Daily Mail group’s property channel.

The website design automatically optimises the presentation of your property advertising and its exposure on the mainstream services, to ensure the property seller and those looking to buy are most likely to find each other.

The website needed a database that allowed users to add the details of their property to the Little House companies website.

Cravenplan web design Salisbury

To achieve this the little house company turned to Cravenplan to design and build their website, this included bespoke programming and hosting of the finished site, as well as ongoing Search Engine Optimisation (SEO).

Search Engine Optimisation (SEO)

The Search Engine Optimisation was a challenge as the housing market is extremely competitive; the challenges were to educate the public to the fact that they were able to sell their home without an estate agent and to attract buyers of properties to the site.

Using PPC

Using Pay Per Click Cravenplan has been able to attract new visitors to the site and encourage more people to sell their homes themselves.

More than 1 million visitors

Cravenplan have had outstanding success with ranking The Little House Company in the organic search engine listings the Search Engine Optimisation team have the site ranking at number 1 for phrases such as “sell my house” and many other related terms this in turn drove more than 1,000,000 visitors to the site in a single year.

400% increase in visitors

During the time that Cravenplan have been working on the Search Engine Optimisation of the site The Little Hose Company have seen a 400 % increase in visitors.

So what does the little house company say about Cravenplans online marketing efforts?

“It’s clear now, what I should have done was pay for maintenance when the site was launched rather than some of the money I wasted on Newspaper advertising. The last ten customers I have got all found my site through the search engines.”

Martin Charlick

Cards for good causes the charity Christmas cards company that raises money for more than 320 national and local charities by selling Christmas cards is celebrating its best ever on-line sales.

The charity has been trading on-line for 6 years since having a website designed and built by Cravenplan.co.uk the web design Salisbury team, they also use the search engine optimisation services to promote the website.

The sales history has been dramatic – the second year Cravenplan worked on the site sales were up 13 fold and then they doubled year on year for several years. This year, despite the recession starting to bite, they have made more in online sales than any year in their history.