The branding of a company is important as it builds long-term trust and recognition; people need to believe in a company before they make a purchase.

The Internet can be used to build brand awareness and to pass on information about products and services.It can also allow the company to communicate with visitors and inform them of its goals, ethos and standpoint on different issues.

Companies which have successfully built on-line brands include Google, eBay, Amazon and Yahoo and they are now easily as recognisable as off-line branding giants like Coca-cola and Nike.

Wordtracker is an online tool that can be used to grow the seed words into a keyword list, it is a powerful tool and can give us a lot of information including suggesting words related to our own, looking for keywords on a competitors site, showing us how many times a keyword is used in the past month.

Using all this information we can build a comprehensive list of keywords that are targeted to our market.

Full details of how to log into and use wordtracker can be found in the technical manual.

Using 0845 numbers on your website and only on your website allows you to track how many people are calling you as a result of having seen your website.

The calls can only come from your website as that is the only place you have advertised it.

The 0845 numbers allow you to receive calls to any location in the country as they are non geographic numbers that are able to give you a wide range of statistics on the calls you receive including the number called from (so long as they have not chosen to hide it), duration of the call, was the call answered, the time and date of the call.

Using this information you can target your on-line marketing to get the best responses, you can ascertain where in the country people are calling from, see if you need more people answering the phones, check when peak times are and much more.

I can highly recommend Windsor telecom if you are interested in using 0845 numbers as they have the best reporting software I have seen.