Keyword research is not something that should ever stop, it needs to be something that you continue through out the life of your website.

The key words are the life blood of your website and ensuring you have enough relevant and commercially economic phrases to look at in the future will ensure you do not get to a point here you are unable to grow and your site becomes static.

There are a number of tools available to help with your keyword research, among them is Googles free keyword research tool, it gives good general information about suggested words to target, the levels of visitors and some idea of what you would expect to pay for a Pay Per Click campaign.

The number of keyword research tools is growing and the only limits are your budget, most good Search Engine Optimisation (SEO) companies subscribe to 3 or 4 paid for services that can cost several hundred pounds a month, but as the research is important this is not a cost that should be scrimped on. >

Looking at the keywords and phrases that your competitors are ranked for is a good way of learning the phrases you need to consider and using some of the more advanced features of the paid software you can drill right down into this information to give you the competitive advantage you need.

Asking if it is best to spend more on Pay Per Click (PPC) or Search Engine Optimisation (SEO) is a little like asking if you would like cake or ice cream, it normally depends on the circumstances at the time.

Pay Per Click is a great way of getting an instant boost for your company, getting the traffic in through the doors when the site is new so that you can test to see how popular the products or services you are selling are going to be, using relatively mall amounts of just a few hundred pounds you will be able to gage if people are interested in what you are promoting.

Once you know they are interested you can begin your marketing in full force, increasing your Pay Per Click budget and bringing in SEO for the site, Search Engine Optimisation is a longer term strategy than the PPC, but it does have the advantage of continuing to run even when you have stopped paying for it, although if it is stopped prematurely in a competitive market you can see the good positions drop quickly.

You are a little limited with the terms you can promote for with PPC as budget is always a concern, but with SEO you can promote for as many phrases as you like and you will find you are being found for phrases you did not even know were of interest to your visitors.

Rather than using PPC or SEO you should be using a combination of the two so that they complement each other as you move your marketing efforts forward, testing new markets with the PPC and promoting your site into the profitable niches using SEO.

SEO Job in Wiltshire and Dorset

Cravenplan computers the Salisbury web design company are looking for a talented and experienced individual to join their existing SEO team.

If you are interested in joining the team and have an excellent knowledge of search engine marketing or search engine optimisation contact Sean on 01747 858002 or sean@cravenplan.co.uk.

The following are considered essential for the successful candidate

Skills that would be an advantage

The salary is excellent for the right candidate, so if you think you fit the bill and are interested in working on the Wiltshire / Dorset Border, just outside of Salisbury send your CV along with a covering letter and salary expectaations in a PDF format to sean@cravenplan.co.uk

The salary is excellent for the right candidate, so if you think you fit the bill and are interested in working on the Wiltshire / Dorset Border, just outside of Salisbury send your CV along with a covering letter and salary expectaations in a PDF format to sean@cravenplan.co.uk

We kindly request that no agencies, or companies that do the same or a similar job to agencies contact us about this as I will not be polite and I will think you are very rude for not taking into account my asking you nicely not to contact me please.

Thank you

Sean