Wordtracker is an online tool that can be used to grow the seed words into a keyword list, it is a powerful tool and can give us a lot of information including suggesting words related to our own, looking for keywords on a competitors site, showing us how many times a keyword is used in the past month.

Using all this information we can build a comprehensive list of keywords that are targeted to our market.

Full details of how to log into and use wordtracker can be found in the technical manual.

You need to take your keyword research very seriously as it is the foundation of your entire on-line marketing campaign. If you start to optimise and promote phrases that people are not using, you will not get the visitor numbers you need to succeed.

You can analyse your own statistics to see how people have found your site and then build on those phrases. There is powerful software available that can suggest terms in your niche and provide estimated visitor numbers and competition analysis.

Look at your competition and see what they are trying to rank well for.

When conducting your keyword research you need to have an integrated balance of research and ‘buying’ phrases.

Keywords should be thought of as phrases rather than single words. They are the words people use to find your site on the Internet. These words are typed into a search engine which then brings up a list of websites related to that phrase.

Not all keywords, however, are worth the same to a company that is marketing itself on-line.

Some keywords are used for research purposes, while others are used to make purchases. Clearly ‘buying’ phrases will be of more interest to you if you are selling products on-line.