Pay Per Click (PPC) is an advertising tool used on the Internet. There are a number of companies offering this service but the best known at the moment are Google, Yahoo and MSN.

They all work in a similar way and allow the advertiser to create a small advertisement which is then displayed next to the search results when specific keywords are used or on partner sites related to the product or service you are selling.

The main advantage to the advertiser is that you only pay when someone clicks on your advertisement and visits your site. You are also able to impose strict budgets that enable you to control your advertising spend.

If you have ever considered using a Search Engine Optimisation company (SEO) to help promote your website in the organic search engine results there are some things you should be aware of to help stop you hiring a company that is not up to the job.

Companies that promise you the number 1 spot in Google for a term – no company can guarantee a top position, any one who says they can is being dishonest or does not know what they are talking about.

Not even Google guarantees to get your website indexed in the correct category, they obviously want to and do their best but they can not guarantee it.

Companies that offer you hundreds or thousands of links for $49 this will harm your site, not help it, search engine optimisation is not about tricking the search engines, it is about helping them index your site well.

Companies whose site is not in the top results for their own search terms, if you search for search engine optimisation UK you will find Be Found or Die, if companies can not get these positions for themselves how are they going to do it for you?

Companies who do not listen to you and insist on the keywords you should use, if they do this it is normally because these keywords are easier to rank for and will provide less traffic to your site – if the keywords generate more traffic than those you have chosen they should be able to prove this to you before they start work.

Following these simple tips should help you choose a SEO company that will help you in the search engine rankings, if you have not done so already call the SEO team at Be Found or Die for more information on why we think we can help.

Getting visitors to a site is not too difficult. Where the challenge lies is getting the right sort of visitor to a site – one that is interested in what is being promoted and is likely to want to buy from that site.

As with a lot of things in the world of on-line marketing, the way to ensure success is with forward planning and good research. Using a combination of techniques such as keyword research and Search Engine Optimisation will help you attract visitors that buy.

Doing keyword research can be time consuming and boring, but it is one of the best ways to build a strong foundation for your on-line marketing efforts. From a good understanding of how people find your competitors, you will be able to plan your Search Engine Optimisation strategy. Knowing which keywords attract visitors and establishing what ‘buying phrases’ work will give you an effective list of phrases to promote in the search engines.

Using search engine optimisation will ensure that visitors to your site will land on the most appropriate page for their search. For example, someone looking for web design Salisbury should land on a page that gives information and help on designing and building web pages, and the company involved should be one located in the Salisbury or Wiltshire area. This way, when a visitor reaches a page and finds that it is what they are looking for, they are in a receptive mood and will be more inclined to buy (rather than leave immediately as they would if the page had been about cars and therefore irrelevant to them). Ensuring the pages meet the expectations of the searcher will help you gain more sales.

To learn more about attracting visitors that buy, call Sean on 0800 1357293 or fill out the form on the right hand side of this page.