As the SEO industry continues to expand, and more and more businesses wise up to the fact that website optimisation is a crucial aspect of marketing, more and more SEO agencies are springing up all over the world.

Choosing the most capable, the most suitable and the most cost-effective company to promote your business can therefore be a tricky business; particularly as web optimisation is a relatively new industry. Too many business owners are falling prey to false promises and quick fixes from black-hat SEO companies – so here are a few tips on selecting the agency that’s right for you.

Step One – Identifying Potential Candidates

It’s best to start your search locally, for a number of reasons.

• Firstly, using a search engine to look for SEO agencies in your area will throw up a few likely possibilities – if the agency in question have managed to manoeuvre themselves into the top spot of Google for a phrase like ‘Search Engine Optimisation London’, for example, or even ‘Search Engine Optimisation UK‘, then chances are that they have the necessary skills to engineer similar successes for your business.
• Another reason to keep it local, or at the very least within your country, is ease of communication. SEO work can often spill over into web design territory, so engaging the services of a cheap India-based SEO firm, for instance, may well leave you struggling to communicate to the SEO staff what it is that you need – on account of either the language barrier, or the fact that conflicting time zones can make foreign operatives difficult to get hold of.
• Once you’ve identified an agency that you might be interested in working with, start asking around! Word of mouth is an often-overlooked way to gauge an SEO company’s reputation, so take full advantage of it.

Step Two – Are They Legit?

Once you’ve set your sights on an SEO agency, it’s time to make sure that they’re as good as they seem. Visit their website, and see how they measure up when it comes to these factors.

• As mentioned above, come up with some keywords and phrases that you expect the agency would rank for, and search for them in Google. If they don’t rank well for them, it’s not a good sign. If they’re not putting effort into their own SEO campaigns, there’s no guarantee that they’ll put any more work into yours.
• Read up on the company history. The best SEO companies will have been in business for a long time, and will have plenty of experience in the industry. Steer clear of businesses only a year old – you should always consider a firm’s track record before investing in their services, and if they don’t have one, you’re better off hanging onto your money.
• Is SEO their primary concern as a business? In light of the expanding industry, countless web design companies and software specialists have tacked on ‘SEO Experts’ to their company repertoire. In reality, however, these agences often have as much experience in the SEO field as you do in web design. Be sure to choose a company that specialises in SEO, to ensure that your campaign is handled by someone who knows what they’re doing!
• Have a look at the sort of clients the agency works with, or has worked with in the past – most websites will include a portfolio or selection of case studies. Take a look at these clients’ websites, and see how highly they rank in the search engines, for a variety of keywords related to their industry. For the best indication of how well the SEO company have served their clients in the past, however, you can pick up the phone and ask the clients themselves.
• You should also take a look at the agency’s average client lifespan. If their clients have all ended their association with the SEO company after nine months, it doesn’t bode well for you as a potential new client. The ideal SEO agency will have an average client lifespan of at least 2-3 years.
• If the website contains details of the agency’s workforce, have a look at the number of staff they employ. You don’t want to be hiring a one-man-band – there’s always a danger that their SEO business is merely a sideline, alongside a full-time job. Such consultants simply do not have the free time necessary to manage your business’ SEO campaign effectively. If the website doesn’t mention its workforce, be sure to enquire about the company’s size if and when you decide to contact them.
• Ask yourself if you have any interest in a social media campaign – spreading awareness of your brand or services via websites like Facebook, LinkedIn, Twitter, and so on. If this interests you, then take a look at the SEO agency’s own presence on these websites. If they don’t have profiles on social media sites, or if they just have a token Facebook page which doesn’t seem to be kept up-to-date, then chances are they’re not going to be much help with your social media plans. 

   

Step Three – The Final Hurdle

So they rank well for their keywords, their website seems up to scratch and their clients speak highly of them. It’s time to get in touch with the agency, and ask them a few final questions.

• What are the terms of your contract?It’s important, before you sign anything, to know exactly what you’re signing. You should always ask this, therefore, to make sure you know precisely what you’re signing up for. Find out if contracts cover a fixed period of time, or if they’re ongoing, on a monthly basis. Also enquire as to the notice they would require in order for you to change or terminate your contract. Be wary of fixed-term contracts – many unscrupulous SEO companies will utilise black-hat techniques to generate quick results, to lure you into signing up long-term. These techniques are neither reliable nor ethical, however, and in some cases may even result in a search engine penalising you for using them. If you’re locked into a fixed-term contract, you’ll have no choice but to continue paying the agency regardless.
• How involved with the process can I be?Although attempting to micro-manage your SEO company is obviously counter-productive, you need to be sure that the agency will listen to you, should you wish to raise any issues, concerns or suggestions regarding the SEO work. Negotiating a monthly report can help ensure that you are kept up to speed on the work as it is carried out, and allows you regular contact with the agency. This is also a good point to assess the agency’s flexibility regarding the SEO process – if they have a fixed routine that they follow for each new client and are unwilling to try new techniques and strategies, it might be better to look elsewhere. SEO is such a fluid industry that the idea SEO agency has to be equally flexible and innovative.
• Can we meet at your premises?Holding a meeting at the agency’s offices allows you to see first-hand the environment in which your work will be carried out, and helps you to gauge how serious the company is about their work as an SEO agency. If you find yourself in a dingy bedroom at the back of somebody’s house, or looking at a room full of clueless or unmotivated staff, again, it would be better to find an agency more dedicated to the task.
• Have you worked with companies in my industry (or a related industry) before?Ask if they have any figures from work they might have carried out for a company in your area of business. For one thing this will demonstrate that they have experience in working for businesses like yours, and for another, it may give you an indication of the level of improvement you can expect.
• Do you outsource any of the work you do for your clients?This is a bit of a judgement call; there’s no definitive good or bad answer either way. On one hand, outsourcing work will dilute the level of control you have over that particular project, but on the other, outsourcing work allows your SEO agency to pursue other, potentially more effective, web marketing strategies that their in-house staff may not possess the necessary skills to carry out.
• How will determine the best keywords for my business?The answer you’re looking for here is ‘keyword research, and discussion with you, the client.’ There are SEO companies who claim to charge a relatively small fee in exchange for getting your website to rank at position 1 in the search engines for a phrase or phrases of your choosing. This might sound too good to be true, and it is. These companies will often use black-hat techniques, as previously mentioned, to get quick results, and the terms and conditions will usually lock you into a long-term contract. The best SEO companies will research the industry in which you operate, and draw up a short-list of suggested keywords, based on the amount of monthly searches and the degree of competition for each. The agency will then discuss the list with you, gradually refining it until both parties are happy with the selection of keywords.
• Can you give me an idea of the work you will carry out in the first few months of my contract with you?Again, this is a judgement call. A typical SEO campaign will begin with streamlining of the website itself – tweaking the on-page text, the meta data and the layout, to ensure that the pre-agreed keywords are prominently displayed to the search engines. A major part of any SEO campaign is building links back to the website. If the agency’s 3-month plan runs along these lines, it’s a good sign that they know what they’re doing.

There was plenty of opportunity for the delegates to acquaint themselves, putting into practice what they had observed from the entertaining demonstrations given by Angus Bramwell and Mark James of Codford’s Woolstore Country Theatre. What’s more prizes were dished out to those who illustrated good networking etiquette, such as dressing to impress, good preparation and making the most of their time there, by exchanging business cards and making meeting arrangements. 

Did King Charles I really invent the iPhone? The answer is no, it is just an example of how distorted information can get when you speak to a number of people, leading to fabrication. At the seminar everyone created a famous friend with an interesting fact, the task was to introduce and pass the famous friends around the room, explaining how Charles I was eventually introduced as the inventor of the iPhone. Therefore emphasising the importance of preparation in order to make a success out of networking and furthermore why it is beneficial to invest in supporting tools such as your web site by making it more visible in search engines.

For more information on how Cravenplan can boost your business during tough times, with their bespoke web marketing support, contact us now on 0800 211 8062
Get ahead of the game and pre book your place on-line for these free seminars throughout 2012.

02 February – Google Analytics and Web trends
20 February – Digital Photography (lunch or evening) – Salisbury Playhouse
08 March – E-Bay (lunch or evening) – Salisbury Playhouse
15 March – Digital Photography (lunch or evening)
20 April – Search Engine Optimisation
18 May – What Makes a Web Site Successful? 3hr Workshop
14 June – Using Video on the Web
10 July – E-Bay (lunch or evening
03 August – E-mail Marketing
07 September – Law and the Internet
26 September – Facebook for Businesses 3hr Workshop
11 October – Psychology of the Web
01 November – 101 Ways to Promote your Website
21 November – Conversion Rate Optimisation
06 December – Writing for the Web

There were 40 attendees who enjoyed free information during the 1 hour seminar on producing written content for the web whether you have your own web site or not.

Main points included:

• Planning carefully
• Using a site plan
• People SCAN web pages
• Keep it SHORT – 50% or less compared with paper
• Use bullets & BOLD or coloured text to highlight points
• Avoid bad grammar
• Use photos, graphs, diagrams to break up the page.
• Proof read & spell check
• Keep the site up to date

 

Attendees helped the “Hope and Homes” Children charity as Cravenplan donates money for every person who attends.

Also, a lucky winner received £50 in the prize draw just for replying to the seminar email invitation.

The next Cravenplan Event will be held on the 16th of November and is a 3 hour workshop on FACEBOOK for BUSINESSES

If you are interested in attending this or any of the future seminars at Cravenplan computers visit the free seminar page on the website.

Bing's UK market share is on the up

their advertising in the UK since the launch of Bing, branding it as a decision engine rather than a search engine. This has resulted in a 0.96% increase in a month, making it the 2nd most popular search engine in the UK and pushing Yahoo down into 3rd place.

Google is still the ‘King of Search’ managing to receive 91% of searches in the UK over the same period. Both Yahoo and Bing have got a long way to go if they want to catch up with Google in the UK. However, Bing has become more of a threat to Google in the USA as they have experienced a year on year growth of of around 41% and have also caught Google up in terms of customer satisfaction. The American Customer Satisfaction Index scored Google 83 out of 100 with Bing getting 82 out of 100.

The seminar that was free to attend was on the topic of Search engine Optimisation UK audiences in Wiltshire were able to learn about the different aspects of SEO and what they could do to help Google find their sites in the search engines.

Topics covered during the 1 hour seminar included

• What is a search engine
• How does a search engine work
• Why position is not everything
• Pay Per Click
• Local search
• and much more

The attendees helped the hope and homes for Children charity as money was donated by Cravenplan for every person who was at the seminar.

There was also a prise draw and one lucky winner received £50 for replying to the seminar invitation email when it was sent to them.

The next event to be held at Cravenplan is a workshop called successful business networking and it will be held on Tuesday 22nd February 2011 at their offices in Swallocliffe, if you are interested in attending this or any of the future seminars at Cravenplan computers visit the free seminar page on the website.

 Salisbury search engine optimisation

Search Engine Optimisation Salisbury

SEO Salisbury

Salisbury SEO 

 If you would like any specific on-line marketing or SEO questions answered please let us know and we will add them to the blog.

And a whole lot more.

The seminar was well attended and the feedback after was excellent. This was the latest in the schedule of free seminars run by Cravenplan, the next is on 15th April and is entitled the law and the internet.

If you are interested in attending the event you can register at Free internet Seminars.

This may not be so surprising as we are talking about the children of the 50′s and the young adults of the 70′s who were the first to have telephones as a standard in their homes growing up, communicating and sharing ideas and values has always been an important and integral part of their lives and the growth of their use of social media is just an extension of that.

The reports author Lisa E. Phillips said that “Creating and renewing personal connections online is the biggest draw for these boomers,” “About 47% of online boomers maintain a profile on at least one social network, according to several sources. Their contacts include family, friends and co-workers of all ages.” she went on to explain.

More detail on the report can be seen at emarketer.com, but it would be good to hear from you on this topic, post your comments below and share your thoughts with the rest of us.