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Free email marketing seminar a great success

March 12th, 2010 by Sean

Cravenplan held another of their excellent seminars yesterday, this one was on email marketing, it looked at

  • What software to use for the email marketing
  • How to set it up
  • How to create a subscriber list
  • How to us Subject lines to grab attention
  • What to include in the email
  • How to avoid being labeled as a spammer
  • How to measure success
  • And a whole lot more.

    The seminar was well attended and the feedback after was excellent. This was the latest in the schedule of free seminars run by Cravenplan, the next is on 15th April and is entitled the law and the internet.

    If you are interested in attending the event you can register at Free internet Seminars.

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    Does your mum use social media more than you?

    February 2nd, 2010 by Sean

    A new report at emarketer.com reviles what many of us have long suspected, the baby boomer generation have embraced new media and social networking on a scale that puts their children to shame.

     

    This may not be so surprising as we are talking about the children of the 50′s and the young adults of the 70′s who were the first to have telephones as a standard in their homes growing up, communicating and sharing ideas and values has always been an important and integral part of their lives and the growth of their use of social media is just an extension of that.

     

    The reports author Lisa E. Phillips said that “Creating and renewing personal connections online is the biggest draw for these boomers,” “About 47% of online boomers maintain a profile on at least one social network, according to several sources. Their contacts include family, friends and co-workers of all ages.” she went on to explain.

     

    More detail on the report can be seen at emarketer.com, but it would be good to hear from you on this topic, post your comments below and share your thoughts with the rest of us.

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    Get links over time not all at once

    November 20th, 2009 by Sean

    Getting to many links all at the same time can harm rather than help you in the search engines, not only does it not look natural to Google to have a ton of new links suddenly appear to a site that the month before was not getting any links or whose link acquisition has been steady for a period.

    There can be legitimate reasons for a sudden increase in links such as the launch of a new site or new product or something that has been picked up by the news media or bloggers sphere that has been discussed a lot and commented on.

    This needs to be taken advantage of and the link spike needs to be continued so that the level of links coming into the site remains high but the spike flattens off.

    If this is done properly with links pointing deep into the site the number of pages that Google will list in the index for your site will increase and not drop as pages fall out of the Google listings.

    The more pages you have in the listings the more chances you have of ranking well for a variety of key words related to your business and there for the more chances you have of  attracting visitors to your site.

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