What is Search Engine Optimization?

It is the art of telling the search engines what your website is about, so that they can then rank your pages higher in the search engine rankings and you get more visitors, it is estimated that over 80% of all new visitors to a website come via the search engines and in the UK that mainly means that they find the website via Google.

Google is by far the largest and most popular search engine in the UK at the moment and that position has been gained through a reputation of delivering the most accurate results for a search that is done.

The search engines need help to decide what information is the most relevant to any given search and that is where Search Engine Optimization comes into play.

like a library the search engines have a filing system so that they can quickly find the website you are looking for, this filing system give a score to a page on your website the for each phrase it thinks the page is about, this is known as the algorithm and it is a constantly shifting calculation.

A good search engine optimisation or  SEO company will research the keywords that are being used by visitors to find your competitors sites and will implement these onto your site in the appropriate places and will then let the search engines know they are there by building links back to your website from related sites this then allows the search engines to file your website for the most appropriate phrases and when people search for these phrases they will find your site and not your competitors.

Complete the form on the right hand side of this page to learn more of what Search Engine Optimization can do for your business.