Improving your traffic is the first step to increasing your return on investment from your website. The second is improving your conversion rate.

Both of these can be achieved by a well designed website, we recommend you look at web design Salisbury for web site design tips and information.

Ensuring that people land on the page that is most relevant to their search is a good way to boost conversions. This can be achieved through both Pay Per Click and Search Engine Optimisation.

When people land on the page that is most relevant to the search they have performed they will feel much more inclined to stay and read that page, if you are looking to buy Christmas cards that donate money to your favourite charity you would search for charity Christmas cards, you would want to land on a page that was relevant to charity related Christmas cards and that would offer a donation to relevant charities, if instead you landed on a page that talked about business telephone numbers you would not stay there.

Using clear, crisp photographs of your products will help to increase your conversion rates. The saying that a picture is worth a thousand words is true, but only if the picture shows the product in a good light.

Professionally taken photographs may cost more than doing it yourself but calling in a professional can more than pay for itself in the extra conversions you get when you use them on your website.

Having a site that is clearly laid out with an obvious route to the products and a simple check-out process will help you achieve the conversion rates you want, this is all part of the Human Computer Interaction (HCI) that is so important when you are considering your website design.

To sell more on-line there are two things you should consider

• Increasing the number of visitors to your site
• Convert more visitors into sales

You can achieve both of these using good Search Engine Optimisation (SEO) and Human Computer Interaction (HCI) techniques, the SEO will drive people to your site and the HCI will guide them to the parts of the site that you want them on.

Using search engine optimisation you can get your site found for popular keywords in the most popular search engines, if you have ever dreamed of being number 1 in Google for the terms that your customers are searching for then it is search engine optimisation that makes your dreams a reality.

• If you would like to know more about SEO call Sean on 0800 1357293 or fill out the form on the right hand side of this page.

The HCI is basically the way people will act when they reach your site, do you need them on a particular page so you can tell them how great your new product is? Then you need to make it clear on any page they visit how they find your product page.

This can be done in many subtle and not so subtle ways.

• If you would like to know more about HCI call Sean on 0800 1357293 or fill out the form on the right hand side of this page. (See what I did there, guiding you to the place where I want you, so you can make contact with me and I can help you, not a very subtle use of HCI but I also got you to this page so I am doing something right.)