Using 0845 telephone numbers and freephone numbers in marketing

Non-geographic numbers include 0845 telephone numbers and freephone numbers these are excellent telephone numbers when you are planning your marketing campaign.

There is quite a lot that can be done with marketing and what are called non geographic telephone numbers, it may sound a little complicated but it is just another way of saying telephone numbers that can be called from any part of the UK with out the need for an area code and in this case can be called for the same price. The other winner when it comes to 0845 telephone numbers and freephone numbers is that they offer an amazing caller tracking package, using the information gained from the non-geographic telephone numbers you can see where in the country you have been called from, if the call was answered, ignored or was engaged how long the call was and so much more.

Imagine what you could do with this information – if you see that you are getting calls on a Saturday morning but you have no answer phone on the line you would never know you had missed the important business telephone call, you can now change that and ensure that the phone has a machine to take messages and you could increase your turnover by doing no extra marketing just by using the 0845 telephone numbers and freephone numbers to measure the responses you are already getting.

So people are finally starting to accept that we are in a recession and as a result this has had an interesting effect on the Internet marketing community.  Many businesses look to cut their outgoings when times are tough but it would seem that this trend is changing as Google has announced a huge gain.  This means that many online retailers have been increasing their spending on Pay Per Click advertising as well as their search engine optimisation.  

This to me makes perfect sense, if the number of people looking to buy your product decreases then you should look to capture the majority of those people.  This can be easily done combining SEO with PPC.  The reason this works is because some search engine users like the sponsored PPC advertising while others prefer the organic listings.  Therefore if you are at the top of the organic SERPs and have a good PPC position then you are more likely to capture the people looking for the product and now you just have to convince them to buy.

The other side of the coin are the businesses that look to either decrease their PPC and SEO marketing budgets or to cut the work out completely.  This makes no sense to me as good SEO work will deliver potential customers straight to your door and if you can’t sell your product or service once they arrive at your site then the problem must lie elsewhere.  It could be that your site is suffering from a lack of usability, it could be the website design that is putting people off or your product, service or sales staff are not up to standard.

Either way some businesses may be able to ride out the storm by simply tightening the purse strings and making cuts but many will meet a sad and untimely end.  It is always the pro active businesses that make increases rather than making cuts that survive to become bigger and better companies while their competition get left behind.        

We all know that to make the most of your search engine optimisation you need to combine it with other forms of marketing both online and offline.  Proof of this can be seen simply by visiting Google.  You will often find that some companies appear in both the organic listings and the sponsored links and there is a very good reason for this.  People react differently to things online, where some people may not trust the sponsored links and only use the organic listings some people may just use the sponsored links.

Royal Mail recently conducted a survey among consumers to find out how they react to direct mail.  Their findings suggested that direct mail can boost marketing campaigns when they are combined with SEO.  The reason for this is because the more a consumer sees a product or brand in different areas of their life the more they begin to trust it.  This is vital for major brands with huge marketing budgets which is why they are everywhere but this might not be the case for small to medium sized businesses that have to be more strategic with their marketing budget.  The best solution is to ensure you have a good search engine optimisation and PPC campaign, as people tend to search online to find out about companies and products and then to fit in offline marketing where possible.