Keyword research is not something that should ever stop, it needs to be something that you continue through out the life of your website.

The key words are the life blood of your website and ensuring you have enough relevant and commercially economic phrases to look at in the future will ensure you do not get to a point here you are unable to grow and your site becomes static.

There are a number of tools available to help with your keyword research, among them is Googles free keyword research tool, it gives good general information about suggested words to target, the levels of visitors and some idea of what you would expect to pay for a Pay Per Click campaign.

The number of keyword research tools is growing and the only limits are your budget, most good Search Engine Optimisation (SEO) companies subscribe to 3 or 4 paid for services that can cost several hundred pounds a month, but as the research is important this is not a cost that should be scrimped on. >

Looking at the keywords and phrases that your competitors are ranked for is a good way of learning the phrases you need to consider and using some of the more advanced features of the paid software you can drill right down into this information to give you the competitive advantage you need.

What percentage of my marketing budget should I allocate for online marketing?

This is a question we get asked a lot, how much should I budget for online marketing, and in truth there is no short answer, it is more about using the resources you have in the most effective manor.

One way to test the water and see if you product or service has an online market place and customers who are ready to buy is to run a small Pay Per Click (PPC) advertising campaign, a few hundred pounds is enough to test the water in most cases – you can use any of the main 3 search engines for this as they all have their own PPC sections.

The accounts are simple to set up you can set a budget for the campaign so you know how much it is going to cost you and once you have the ad and keywords in place you should set up conversion tracking to monitor the results.

One of the best things about PPC advertising is that you can change the settings as the campaign runs making tweaks and changes so that you get the most from your advertising.

Once you have established there is a market for what you are offering you can increase your budget and continue using just pay per click or for a longer term strategy you can invest in search engine optimisation (SEO) so your site can be found easily in the search engines.

So the answer to the original question is as much as you can once you have proven to yourself that it works, using the conversion tracking you can see how much each sale has cost you and from there you can work out the profit per £100 you spend on advertising and work out your marketing budget from there.

It may sound a little unrealistic but it is something we have accomplished and we continue to accomplish for our Search engine optimisation clients.

Imagine what that would mean for your business, if you are getting 2,000 visitors a month we can multiply that number up to 28,000 visitors a month and if everything else stays the same that means that your sales and profits should also rise by 14 times.

But keeping everything else on the website the same will not help you make the most of this extra traffic so we will also look at the site to determine if we can increase the number of conversions you get and we have had some amazing successes with increasing conversions including one example where we changed just 1 thing on a website and that resulted in a 60% increase in conversions overnight. I made this change on a Wednesday afternoon and on the Thursday the site got 60% more conversions and the great news is that the increased level of conversions has continued to this day.

To get your business more visitors and more conversions complete the form on the right hand site of the page now.