Do the search engines know what your site is about?

You need to ensure that the search engines are able to read what is on your page, there are a few things that will stop the search engines reading your content, the two main things that cause an issue with search engines not being able to see the text on your pages are frames and Flash elements.

You have probably seen flash elements on websites in the past, they are images that often run like small film or roll through a slide show type presentation that often includes text, unfortunately it treats the text as though it were an image and there for the search engines can not read the content.

Frames allow content from a different place to be included into a page this is often used by sites that do comparisons on prices where they draw in content from databases or for sites that do not want people to have to download the header graphic every time they go to a new page, unfortunately this causes the search engines some problems as what they see are 2 pages one with the navigation and the other with no navigation just content and it confuses them.

To get the most from your website it should conform to the W3C standards.

So how do you get found in the search engines?

Well with the search engines where you are found or your positioning is all important, it is estimated that Google find and index approximately 30 billion pages a year – that is around 6 new pages for every person on the planet – you need to be doing something special to be found amongst all the background noise, and this is where Search Engine Optimisation or SEO comes in.

Search engine optimisation is all about telling the search engines what a page on your website is about and suggesting to them the best way for them to index it.

If you were to look in the search engines for this website, you know it is called “be found or die” but that is all the information you have, putting this phrase into Google brings back an astounding 174,000,000 pages – obviously for a business such as ours it is important for us to be found at the top of that list (and we are) and it is SEO that enables us to do this.

We tell the search engines what the pages on our site are about and the search engine then includes them in the appropriate index, they have a scoring system to ensure that the most appropriate pages are delivered up to visitors for the various searches completed and this is what is known as the Google algorithm it is a scoring system that takes into account approximately 100 different factors to deliver the correct pages to the searcher.

Top secret SEO info given away here

If you want to know all the secrets of Search Engine Optimisation then this is the post for you, we will tell you everything you need to know to get to the top of the search engines and stay there too.

Sound interesting, is this something that might be of value to your business, I hope so.

What you need to do is follow 3 simple steps, and here they are

Step 1

Find words and phrases that relate to your website, ensure people are using these words to find websites these are your keywords.

Step 2

Use these keywords on your website, in the articles you are writing and in the links around your site – this tells the search engines what your site is about and how they should be indexing your site.

Step 3

Encourage other sites that are in a similar area of interest to link to your site, this can be done in a number of ways but a couple to avoid are – paying for links and swapping links.

Step 4 – sorry thats it, the secret is that there are only 3 things to do.

Well I guess if you really need a step 4 it is get professional advice on how to do the above properly, this is where a professional Search engine optimisation (SEO) can really help, using SEO will bring more target visitors to your site if it is done properly but if done poorly you can harm your positions in the search engines.

Complete the form on your right for a free assessment of your site from the professional SEO company that tells it like it is.