A website is made up of web pages, each of these pages can and should rank in the search engine results (SERPS) in their own right, and the way we make this happen is to focus each page on a keyword.

With some of the pages it will be clear witch of the keywords to use, for example if you are on the page that talks about how to value a companies share price the keywords should related to that, like “share price analysis tips”, however if the page is the contact us page it might be more useful to optimise it for something like, “contact us for share dealing advice”

Each page needs to have a unique keyword attached to it within the overall topic of the site.

Remember

Always think what will the customer be looking for?
What are the goals for the site?
Never assume the keyword research done by someone else is correct.
Treat each page as though it were a separate site.

Stamping out your competition may sound a little aggressive but when it comes to search engine optimisation that is what you are trying to do.

For every place in the search engines you take up that is one less your competition can occupy, and in the on-line world your competition is anyone who is targeting the key phrases that you now your customers are using to find your site.

It is estimated that 95% of people using a search engine will not go beyond the first page of results.

So if your site is not in the top 10 results for the various key phrases that your customers are searching for then you are not going to be selling your goods and services to theses people.

However if you are able to dominate the top positions in the search engines for the phrases that your customers are looking for then you stand to gain new customers who may never have found you any other way.

Now when you look at it like that is stamping out your competition really that aggressive or just what you need to do to ensure that your business not only survives but thrives in the on-line world.

To learn how to dominate the search engines and get more customers from your website call Sean on 0800 1357293 or fill out the form on the right hand side of this page.

A website needs to follow a few simple rules of human computer interaction design (HCID) for effective on-line marketing:

Easy navigation – the visitor must quickly be able to see what to do, how to find your products, how to get to the check-out and how to pay.

Clear images – a picture is worth a thousand words but only if it is of good quality and relevant.

Good use of colour – bright garish colours can put people off.  Your website is a reflection of your company image.

Keep it simple – every element of the page should help your visitor make a purchase not distract them.

For help with designing a new website or upgrading your existing site you should consult, web design Salisbury they offer profesional web design and Search Engine Optimisation and are based in the UK.