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	<title>Search engine optimisation &#187; search engine optimization</title>
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	<description>SEO, Search Engine Optimisation, Search Engine Marketing and Search Engine Promotion</description>
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		<title>How do people find my site? &#8211; Search engine optimisation strategy</title>
		<link>http://www.befoundordie.co.uk/blog/how-do-people-find-my-site-search-engine-optimisation-strategy/</link>
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		<pubDate>Fri, 14 Nov 2008 09:10:01 +0000</pubDate>
		<dc:creator>Sean</dc:creator>
				<category><![CDATA[Search Engine Optimisation (SEO)]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[SEO]]></category>

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		<description><![CDATA[Search engine optimisation strategy &#8211; or SEO in action There are two main ways to drive traffic to your site, Pay Per Click (PPC) and Search Engine Optimisation (SEO). With PPC you pay each time someone clicks on your advertisement and visits your site, which can be a very good way to get visitors to [...]]]></description>
			<content:encoded><![CDATA[<p class="MsoBodyText" style="margin: 0cm 0cm 10.8pt; line-height: 12pt;"><strong><span style="font-size: small; font-family: Arial;">Search engine optimisation strategy &#8211; or SEO in action</span></strong></p>
<p class="MsoBodyText" style="margin: 0cm 0cm 10.8pt; line-height: 12pt;"><span style="font-size: small; font-family: Arial;">There are two main ways to drive traffic to your site, Pay Per Click (PPC) and <a href="http://www.befoundordie.co.uk">Search Engine Optimisation</a> (SEO).</span></p>
<p class="MsoBodyText" style="margin: 0cm 0cm 10.8pt; line-height: 12pt;"><span style="font-size: small; font-family: Arial;">With PPC you pay each time someone clicks on your advertisement and visits your site, which can be a very good way to get visitors to the site when it is first built.</span></p>
<p class="MsoBodyText" style="margin: 0cm 0cm 10.8pt; line-height: 12pt;"><span style="font-size: small;"><span style="font-family: Arial;"> </span></span><span style="font-size: small; font-family: Arial;">SEO is a long-term strategy which involves setting up the web pages in such a way that the search engines can find them amongst the many billions of pages on-line.<span style="mso-spacerun: yes;"> </span>This strategy requires considerable time, effort and expertise so it is advisable to use professionals to ensure maximum benefit.</span></p>
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