What are keywords?
November 27th, 2008 by SeanKeywords should be thought of as phrases rather than single words. They are the words people use to find your site on the Internet. These words are typed into a search engine which then brings up a list of websites related to that phrase.
Not all keywords, however, are worth the same to a company that is marketing itself on-line.
Some keywords are used for research purposes, while others are used to make purchases. Clearly ‘buying’ phrases will be of more interest to you if you are selling products on-line.
