If you have the chance to talk with the sites owner about the goals of the site and who the competition are then this stage is much easier, but even if you do not have access to the sites owner … Continue reading →

When optimising a site we need to know what the site owner needs to get from the site, sometimes it is obvious, they sell an item and therefore they need people to purchase it from them via the website.   … Continue reading →

The search engines love links; they are seen as a vote from one site to another and as such can be difficult to get if you are new to on-line marketing.   In general you need to offer something of … Continue reading →

Free Keyword research guide   Keyword research is a vital part of site optimisation, with out this aspect of the process being completed properly then there is little chance of getting the desired results.   The correct keyword analysis and … Continue reading →

You need to take your keyword research very seriously as it is the foundation of your entire on-line marketing campaign. If you start to optimise and promote phrases that people are not using, you will not get the visitor numbers … Continue reading →

Keywords should be thought of as phrases rather than single words. They are the words people use to find your site on the Internet. These words are typed into a search engine which then brings up a list of websites … Continue reading →

Pay Per Click (PPC) is an advertising tool used on the Internet. There are a number of companies offering this service but the best known at the moment are Google, Yahoo and MSN.   They all work in a similar … Continue reading →

If you have ever considered using a Search Engine Optimisation company (SEO) to help promote your website in the organic search engine results there are some things you should be aware of to help stop you hiring a company that … Continue reading →

Improving your traffic is the first step to increasing your return on investment from your website. The second is improving your conversion rate. Both of these can be achieved by a well designed website, we recommend you look at web … Continue reading →

Every site is different and each keyword that you promote the site for will require a different amount of time and effort. Non-competitive terms take less time to rank well than the more competitive terms. We would always recommend the … Continue reading →