To be successful you need to associate with successful people on the web the same is true, you need to be seen to be associating with the best in your sector and the best in your sector need to be seen to show an interest in you.

This is the one secret of link building, it is what the search engines are looking for when it comes to ranking your site in the search engine rankings, so what are the search engines looking at when they rank you, in truth it is just two things and you have a lot of control over both.

So what are these two things that the search engines l are looking at when they decide where your site should rank in the search engines?

The first is pretty strait forward, what is the page of the website about, that is it the search engines need to know what the site is about, this is where search engine optimisation of your site can help, good SEO is about telling the search engines such as Google what your pages relate to, what they are about.

The second part of the big secret to ranking well in the search engines is what do other pages on the same subject think of your page, the way this is done is with links, if I like a website, then I will link to it in articles I write on my website, a bit like I did when I mentioned Google in the previous paragraph.

The search engines count up these links and look at who has linked to you and how they have linked to you and they then decide where on the rankings your site should be found.

If you need help getting your site found in the search engines let me know and we will see what search engine optimisation you need to help you get batter rankings.