Small business SEO

Small business SEO

 

One of the big advantages of the internet is that a small business using good SEO can gain market share from its much larger rivals, this has given rise to the marketing phenomenon of small business SEO where specialist optimisation companies use search engine optimisation techniques to help promote smaller companies for terms related to the items they sell.

 

You might think that larger companies would have an automatic advantage because of the budgets thy have available to them and for some items this is true, however the size of large companies can also work against them as they try and promote every item to everyone.

 

If you are a store with 100,000 + lines it is incredibly difficult to get each description for each product ranking well in the search engines.

 

A small business can use good SEO techniques to promote the lines they sell using the language of their market, if you were selling dog treats for example, a large company that sold everything pet related might choose to focus on the term do treats and get the traffic that way, where as a small business using good SEO would know that people are also looking for

 

Healthy dog treats
liver dog treats
vegetarian dog treats
treats for dogs
training treats

 

Along with many other related terms.

 

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Utilising the combination of knowing your market and good keyword research a comprehensive list of the terms people in your market are using in the search engines.

 

To get the most from this article you should now start making a list of the phrases you feel people would be using to find your business, you can then send that list to us using the form on the right and we can give you more of an idea of how a small business SEO company can get you more customers to your website.

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