Getting visitors to a site is not too difficult. Where the challenge lies is getting the right sort of visitor to a site – one that is interested in what is being promoted and is likely to want to buy from that site.

As with a lot of things in the world of on-line marketing, the way to ensure success is with forward planning and good research. Using a combination of techniques such as keyword research and Search Engine Optimisation will help you attract visitors that buy.

Doing keyword research can be time consuming and boring, but it is one of the best ways to build a strong foundation for your on-line marketing efforts. From a good understanding of how people find your competitors, you will be able to plan your Search Engine Optimisation strategy. Knowing which keywords attract visitors and establishing what ‘buying phrases’ work will give you an effective list of phrases to promote in the search engines.

Using search engine optimisation will ensure that visitors to your site will land on the most appropriate page for their search. For example, someone looking for web design Salisbury should land on a page that gives information and help on designing and building web pages, and the company involved should be one located in the Salisbury or Wiltshire area. This way, when a visitor reaches a page and finds that it is what they are looking for, they are in a receptive mood and will be more inclined to buy (rather than leave immediately as they would if the page had been about cars and therefore irrelevant to them). Ensuring the pages meet the expectations of the searcher will help you gain more sales.

To learn more about attracting visitors that buy, call Sean on 0800 1357293 or fill out the form on the right hand side of this page.