If you are looking for web design Salisbury in the search engines you are conducting a local search, that is to say you are looking for a web designer in a specific area of the country, in this case Salisbury in Wiltshire.

The search engines are trying to find better ways all the time to deliver the most relevant results to the person doing the search, this is worked out using the search engine algorithms, they look at various factors and give them a score, this is then compared with other pages for the same term and the one that is considered the best match is the one that is pushed to the top of the search engine results.

You may also see a map displayed if you search for something in a given location, this is to help with the relevancy of the search, if your wed design service needs to be in the Salisbury city center you can narrow down the options by looking at the relative locations on the map.